Sui Dhaaga wraps up first Week with numbers on the lower end. Film had good cast but after the promos film lacked the potential in Pakistan as promos looked more focused for Indian audiences. Film did loose some numbers on it’s day one due to heavy rains but still numbers couldn’t show much growth over the Weekend.
Read more: Weekend Box office biz with Epk (28-30 Sep)
Film raked in 2.2cr approx in first Week as per estimates which is a low result. Numbers are almost double of lifetime numbers of October but October itself was massive disaster so it can’t be compared with it.
Better comparison can be drawn with Raid and that film had little better first Week compared to Sui Dhaaga and saw decent trending after first Week. Going by trending over Weekdays and heavy release flow in coming Weeks looks like Sui Dhaaga will struggle from here on and will fall short of 3cr mark.
There was another English release this Week i.e. Johnny English 3 which has done reasonable business in first Week. Film did have better promos and also has some brand value in Pakistan but film got sidelined due to multiple releases and many hold over releases.
Film raked in 89lacs approx in first Week which is a respectable total for the film looking at number of shows it had.