There is no doubt that Pakistani cinema has recovered from stagnation and it has come out even stronger with a new and improved version. It would not be an over statement to say that there are still some obstacles that the industry needs to overcome.
The beginning of the year welcomed IRK films’ Parchi followed by an animated series in February called Allahyar the legend of Markhoor. In March critically acclaimed Asim Abbasi’s Cake was released. Motor cycle girl was released in April and then there was a break for Ramazan.
There was an influx of new releases on Eid ul Fitr and Eid ul Azha,while some did well on the box office the others didn’t. The movies included Fahad Mustafa and Mehwish Hayat starrer Load wedding, Mahira Khan’s 7 Din Mohabbat, Mommar Rana’s Azadi, Danish Taimoor’s Wajood, Mikeal Zulfikar’s Na band na barati, Hamza Ali Abbassis’s Parwaaz ha junoon and Humayun Saeed’s Jawani phir nahe ani 2.
The super hit Teefa in trouble, was released in between Eid-ul-Fitr and Eid-ul Azha and managed to keep a long run and bagging lump sum amounts. In fact it is still showing in some cinemas on public demand.
Post Eid-ul-Azha the industry saw a dry spell. Just when we got spoiled by getting a new movie every month we had nothing to watch for the next 8 weeks. It wasn’t until October that we got a breath of fresh air in form of an animated series. Released on 13th October 2018, Donkey King has been making box office records ever since and has entered its third month of being screened in theaters.
Even then there wasn’t a feature film to hit the screens.This weekend finally a Pakistani feature film has been released, Pinky Memsaab, breaking the dry spell of feature films since August. This has been the longest dry spell this year. Going into the next year hopefully we will see some improvement in this area. With cinema’s revival a new culture has been developed among the audience to go to cinemas for local content. While it is heartening to see the cinema thriving, it would be even great if we get to see films releasing more frequently to keep the audience engaged.