The year kicked off with a disappointing start with none of the January releases being able to perform well at the Box office. There weren’t any high expectations from any of the films releasing either. However we are optimistic about a few films in February!
Firstly Alita: The Battle Angel is hitting screens on 8th February. Film is expected to present a decent product but it won’t take massive start. The Avatar director James Cameron is one of the producers of Alita, so we can expect something exemplary with Alita. Since the action Sci-fi film doesn’t have known faces, it won’t have a greater pull.
Followed by Alita, Ranveer Singh and Alia Bhatt starrer Gully Boy is hitting screens on 14th Februray. The film is not a typical masala film which are usually crowd pullers but it will take some good footfalls in the start due to presence of Ranveer Singh. Ranveer Singh is enjoying mega success in Pakistan with back to back Super Hits i.e. Padmaavat and Simmba.
However Gully Boy is a story about a street rapper hailing from a poor background. Keeping this theme in mind, it cannot be expected that the film will be chasing record of the two 2018 films. However compared to other niche audience films like October, it can be expected to do better than them.
Normally films that have niche audience and a major star in the lead gets a disadvantage. Many come to watch the movie solely due to that particular actor and their lack of interest in the subject matter creates a negative connotation about the film. So we can expect something similar to happen with Gully Boy. The masses may not be interested in this film, however after Simmba they may be interested in seeing Ranveer on the big screen. The film will have a big opening but numbers will fall eventually.
Moving on the month will end with a blast with the release of multi-starrer comedy film Total Dhamaal on 22nd February. Film will easily take biggest opening ever for a February release. Film will take huge start and will also probably take biggest start ever for Ajay Devgan starrer beating his Golmaal Again record.
It has been seen in past trends that none of the films releasing in February give a major opening. With a comedy like Total Dhamaal it can be expected that the trend will break down. The film has a massive star cast including Madhuri Dixit who is particularly adored by public in Pakistan! This is the third part of the trilogy so this also give the film an advantage. The makers should be able to capitalize on the tried and test formula. It is the kind of film that attracts masses, so we can expect big business from small cities and single screens.