The much anticipated romantic comedy of the year Heer Maan Ja, starring the dynamic duo of Ali Rehman Khan and Hareem Farooq along with various other actors is slowly teasing us with what can be expected! So far we have seen the teaser and we are excited to see what this movie is going to offer.
Pakistani film makers have started to release their films internationally. Some of the films have even been very well received overseas. Recently Sherdil was released while crime thriller Laal Kabootar is also gearing up for an international release.
Janaan did massive business overseas especially in the UK. Parchi was also well received.
“Parchi made headlines in Canada” said the producer Arif Lakhani, while speaking exclusively to EPK.
This time around the makers of Heer Maan Ja are planning on expanding their international reach which is definitely good considering this gives Pakistani cinema more exposure and introduces it to markets that may not be aware of our content. Speaking to Epk, the producer said,“Parchi was the first Pakistani film in Saudi, and this film will prove to be a relationship builder between Pakistani and Saudi media industry”
Besides the traditional markets like US , UK, Canada and Middle East the film will also see release in Australia and New Zealand. The producer also shed some light on the reason they are tapping into this new market.
He said, “Pakistani population in Australia and New Zealand is less but it is increasing gradually and everyone has the right to watch Pakistani films. Fortunately, Pakistani films are protected by piracy to a large extent. In this case it takes over a year for the pirated version to come, so people overseas often complain that they do not get to see our films. We will try to showcase our film everywhere.”
Besides these the producer also informed us that they are also looking into Hong Kong, Singapore and even studying some African countries. Heer Maan Ja is slated to release on Eid-ul-Azha.