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Shamoon Abbasi directorial Durj starring Sherry Shah, Nauman Javed and Maira Khan in pivotal role, released this weekend. The film opened to very low occupancies on day one. The film was initially scheduled for 18th October, however the film’s release got delayed due to temporary ban imposed by censor board. The film was tapping into a genre that was unusual for Pakistani audiences. The film was low on buzz but the news of ban actually helped the film garner some buzz. Moreover the film also got good amount of shows on opening day.
As per early estimates, Durj has clocked PKR 1.3 million on day one which is not that bad considering the film’s genre and the face value. Shamoon Abbasi’s Gumm released earlier this year and day one of Durj is more than the lifetime numbers of Gumm.
Durj will now need a huge growth today and the ideal scenario should be getting the growth of atleast 100% which can put film in a good position for long run.