Eid ul Azha is always the biggest money spinner at the boxoffice. Last year we saw three releases on Eid ul Azha and the combined business of the three films was a record PKR 950+ millions. This year we are going to see three films again but the question is will they beat the record set last year? Competition will be very fierce this year and it will be interesting to see which film will lead?

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Going by the buzz till now, competition for the opening will be between Superstar and Parey Hut Love but Heer Maan Ja will also take good initials. Before we get on to predictions, lets revisit the box office collection of the previous films of the directors.

Firstly, this is second film of Asim Raza who previously directed Ho Mann Jahaa. Ho Mann Jahaan had released during new years 2016 and had emerged a huge hit. The film had collected over PKR 160 million. Ho Mann Jahaan starred Mahira Khan in the lead which pushed film’s opening at the boxoffice. But Ho Mann Jahaan had very solid run for weeks making it a HIT at boxoffice. Parey Hut Love is second outing of Asim Raza but this time the cast is Maya Ali,Sheheryar Munawar, Zara Noor Abbas and Ahmed Ali Butt. Sheheryar was also in Ho Mann Jahaan.

Based on the trailer and songs, the film looks promising and Asim would be getting massive initials for Parey Hut Love due to Eid ul Azha. It will be down to how film performs after Eid holidays. Parey Hut Love is a very expensive film and makers would want film to hold exceedingly well post Eid Holidays and the makers would want very solid trending at the boxoffice for weeks.

Secondly, Azfar Jafri is the most experienced film director among all the three Eid releases in terms of number of films. Director already has four films to his credit and this is the fifth film of Azfar. Azfar’s films have always turned out to be a plus economically and Heer Maan Ja will probably turn out to be another plus economically because the film will get big influx of Eid initially.

Heer Maan Ja would only need a normal trending post Eid Holidays to take it through unless Eid Days don’t give the needed push. The biggest hit of Azfar Jafri till date is Janaan which had collected over PKR 160 million. Earlier this year his film SherDil had very solid run for three weeks before ending run well over PKR 120 million. Parchi also was a plus by collecting close to PKR 90 million.

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Ehterhsamuddin is directing Superstar and that is his debut film as a director. Ehteshamuddin has seen a good response to promos and songs of Superstar. Ehteshamuddin has the star power of Mahira Khan and that is enough to take the huge box office start. Eid factor along with Mahira will make it open big but the film will need to hold well post first week as the film has quite big budget.

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This time it is going to a be a tough one and it will be interesting to see which film surpasses the other two!

Film Trade Analyst.


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