Note: Entertainment Pakistan (Epk) is the first one to publish all BoxOffice numbers of Pakistan. Any news/entertainment publishing website/agency which wishes to use our numbers is required to quote the source “Entertainment Pakistan” in their articles/images.
Jordan Peele’s Us is the latest Hollywood release to hit the theaters in Pakistan. The horror flick has been doing business on the lower end here despite being critically acclaimed in North American. However the film targets a niche audience and considering this the movie’s business is reasonable.
The film’s main audience is from major cities and largely consists of multiplex audience, as the film does not cater to the taste of the masses and misses commercial elements. The film has done approximately 32 lacs business so far and can be expected to close the week with a total of 40 lacs.
However, one Hollywood release that did manage to do a commendable business while targeting a limited audience was How to Train Your Dragon 3. The film was an animation which released on 18th January 2019. It had a niche audience i.e. children and was given extremely limited shows.
The film opened with extremely low numbers but managed to trend well over the weekend. The film managed to maintain a normal hold. The first week closed with 43 lacs.