Avengers: Endgame has become a worldwide phenomenon. It has emerged as the second highest grosser of the world, defeating Titanic. The film has become such a huge success due to many factors. Among them, the film has particularly managed to wreak a havoc around the globe because of its groundbreaking social media marketing strategy. The film’s social media strategy has been a breakthrough.
As per a report in Tao digital marketing, Marvel spent $200 million on the Endgame’s marketing globally. This was the biggest promotional campaign in Marvel Studio’s history, beating Avengers: Infinity War (at $150 million), Spider-Man: Homecoming ($140 million) and Guardians of the Galaxy Vol 2 ($80 million) according to Deadline.
After social media, Marvel spent on Tv spots. Even then it was still social media where theses clips were later dropped and it is there that they truly managed to gain popularity around the globe. Likewise all the interview clips, talk shows which the star cast attended were dropped on social media and this managed to keep the film’s anticipation at fever pitch.
Marvel’s focus was never on traditional advertisements. In contrast, the rest of the world is still indulged in traditional marketing. Marvel has pulled off a rarity with Avengers: Endgame, the film has been able to gross 2bn, with its unique approach to marketing.
The world needs to understand that the conventional ways of marketing are being outdated. It has now become crucial to invest in social media. Marvel’s tactic was to drop everything on social media. No other film has been able to maintain the same zeal of the audiences as efficiently as Endgame did. After acquiring a decent number of Tv spots, Marvel banked heavily upon social media to deliver them the record opening that they have achieved.
Endgame released theatrical trailers, featurettes and other adverts on social media. They kept their social media bustling with commotion. Not only did this create the film’s buzz, it also created mystery around it.
Marvel was only able to create the aura of mystery around the film though social media. No other platform could have created such secrecy and mystery around a film. Avengers: Endgame’s plot was shrouded in secrecy. Every clip they dropped was spoiler free. The strategy of releasing Endgame’s name with the release of its first trailer was a tactic which had never been seen before.
Ultimately it all paid off and it made the film all the more exciting. With social media ablaze with fan theories and the possibility of spoilers leaking, many fans were persuaded to attend screenings early. The colossal excitement social media built for Endgame led Marvel to achieve the biggest global opening in box office history.
Likewise Disney’s movie Avengers: Endgame has also done remarkably well in India. The film has generated the 7th highest amount of gross from India.The film has performed exceptionally well in India despite the fact that the film received no promotions there. The Indian industry churns out countless films throughout the year starring some of the biggest stars of India. Even then the biggest films of India are heavily advertised through traditional marketing.
Several posters and banners of these films can commonly be seen adorning the streets. They also list Ads in popular film magazines, PR articles are written and we also see their star cast launching the film’s trailers or posters on events. Celebrities tend to personally get involved in the promotions of these films.
In stark comparison, Avengers: Endgame took the whole world by storm without seeing any promotion in most parts of the world. The film has shattered records and has conquered the world cinema, relying on the immense buzz it created on social media.
India’s trade acknowledged the film’s uncanny performance and are in an awe of how the film managed to conquer their country, beating some of the biggest local superstars, without any promotion.
MAYHEM update 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 No medianet, No PR articles, No Trade Ads, No Listing Ads, No Outdoor Media, No street publicity … no to many forms of films promotions in India, still a TSUNAMI start at the BO today 💥💥💥💥💥💥💥💥 @Avengers@MarvelStudios#AvengersEndgame