Avengers Endgame is just a few weeks away from it’s release and fans can’t wait for the film to hit the screens. Marvel has already released two trailers and both have seen a stupendous response on social media.
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In a recent interview to Empire Magazine, Russo brothers, the directors of Endgame revealed that not everything shown in the trailers is true. They stated that not all the scenes used in the trailers will be a part of the actual plot or the final cut of the film.
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They believe that audiences consume too much content these days and may be able to predict the plot of the film from the trailers alone. Hence they convinced the marketing team to embed in the element of mystery and surprise in the trailers. The purpose is to mislead fans in order to keep them guessing and astound them with the actual plot.
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As reported by Comingsoon.net, Joe Russo stated
We talked about all scales of marketing. The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11am on the day it opened…It so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.
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He further added.
We consume too much content. So at our disposal are lots of different shots that aren’t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film
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The directors also used this tactic with the trailer of Infinity War. There was a scene of a war in the trailer of Infinity War where most of the Avengers are shown fighting a war including Hulk in the frame too. However, Hulk was actually not present in the final cut.
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Similarly fans can expect a lot of surprises from Endgame. The film releases in cinemas worldwide on 26th April.