The traditional way for launching a film is to conduct a premiere for industry and media personnel in major cities. However with Saqib Malik’s Baaji the distributors are trying to adopt a more inclusive strategy. ARY Films is taking a different route with Baaji.
The film will be conducting a public premiere in which the cast of the film will be watching the film with public in selected cinemas. On the first day of release i.e. Friday the cast will be in Lahore for the screening, on Saturday they will be on the road visiting circuits of Punjab. They will cap the weekend on Sunday in Karachi.Their schedule will be coming in a few days with the details regarding the cinemas as well.
This is a good strategy which will allow them to gauge public response first hand. This gesture will also bode well with fans. This is the first time it is happening in Pakistan. Lets see how this works out for the film. This will certainly give the film a boost along with good buzz.
Baaji stars Meera, Osman Khalid Butt, Amna Illyas, Mohsin Abbas Haider, Ali Kazmi and Nayyer Ejaz. It is all set to release on 28 June 2019 nationwide.