Pakistani cinema has started to flourish. Films like Jawani Phir Nai Ani, Parwaaz Hai Junoon, Punjab Nai Jaungi and Teefa In Trouble have contributed immensely to the welfare of the film industry as the cinema revives. While super hit films like Bol and Khuda k Liye laid the very foundation of what is now the reviving cinema.
Amidst heightened tensions between India and Pakistan, it is a fitting time for Pakistani industry to stand on its own two feet. With a ban on Indian films, Pakistani industry should evaluate where it stands today and plan ahead accordingly. We recently received a layman’s opinion on whether or not Pakistani cinema can survive without Indian films?
He points out that it would require the super stars of our industry Humayun Saeed, Hamza Ali Abbasi, Shaan Shahid, Fahad Mustafa and others to gear up and deliver about 2-3 films a year, in order to have a decent release flow of what will potentially be blockbusters in the market. The influx of films with good content is naturally likely to pull in audiences.
He also points out that films with poor content will never pull in audiences whereas good content will always do. Therefore the responsibility of creating good content lies upon the shoulders of the film fraternity. Films like 7 Din Mohahabbat In, Bin Roye and Ho Man Jahan had poor content and hence met their doom.
Pakistan’s cinema undoubtedly requires the support of Pakistani people but that does not negate the fact that a cinegoer will only want to come out and pay for a film that should at least have good content as a cinegoer pays a ticket price of about 650 rs.