Popular drama Ranjha Ranjha Kardi is a beautiful and meaningful tale of a rebellious girl namely Noori who fights her poverty stricken circumstances and a mentally challenged man “Bhola”. Both the characters are being hugely adored by the audiences and the drama has truly become one of the most popular dramas on Tv currently. The cast, the pairing, the dialogues and the outstanding direction of the drama are some of its winning ingredients.
Ranjha Ranjha Kardi is a whole package which depicts the director’s artsy vision and is truly a masterpiece. Epk recently hosted the director Kashif Nisar at the studios and interviewed him regarding his stance on the fading viewership of Tv dramas and the increasing popularity of Web series.
Tv viewership is going down, why do you think that is?
Had it not been mishandled then I believe TV should have had about 15 – 20 years more to go however it has been mishandled by everyone. I do not think that a drama in this form will survive in next 5-6 years. I think we need change. I may not be able to foresee what’s to come, but its not going to work this way either.
We need to take our stories out of the kitchens, the bedrooms, the lounges because people are tired now. We need to hop outside the window into a world of new stories, find new plot-lines, new characters. Our writers will also have to look outside.
We have been confined to a house because its easy. We have been working with a couple of actors everyday for a couple of hours because its easy. However we need to try new things now because family dynamics have changed. Those kind of stories, sisters, mother-in-laws, every one has changed.
Will web’s gaining popularity further impact TV’s viewership?
Yes, I think a lot of people have left Tv because they are tired of the same stories and the monotony and a lot of people will move to the web.
Does this mean we can expect a web series from you soon?
Yes, I am very near to trying a web series, I may try something in the next 2-3 months, and in the next 1 and a half year, I will be doing a project and if we are good enough to stand on an international platform and showcase our work, then ways will open up.
We want to do this, because we want to bring change, we want to take our stories out of the bedroom now.
News have surfaced that the talented director Kashif Nisar has signed 3 projects with a foreign network however the director has not yet verified this news. Nevertheless, we surely wish him the best and expect a brilliant web series from him because he truly is a gifted director.