Things to Avoid When Choosing and Applying Foundation:Foundation has now become a must have cosmetic product in any woman’s makeup collection, however many mistakes can occur when choosing and applying foundation. This article will therefore outline how and what you can do to avoid a foundation faux pa.
Foundation has known to be a Holy Grail item in any woman’s makeup kit, as it has the ability to brush away any imperfections and flaws whilst creating a flawless and matte finish to the skin. However many women can also reminisce about the mistakes they endured when choosing foundation and when applying it causing not only embarrassment but a lack of confidence.
I will go through the common mistakes women make when choosing their foundation and when they actually apply it and will go through how you can overcome the mistakes so you can achieve a flawless face.
Choosing the correct foundation colour. This is known to be the biggest reason why women endure mistakes through their foundation because they simply do not choose the correct colour.
- The correct way to choose foundation
- Test the foundation in natural daylight, as artificial light can alter the natural colour of your skin which may misinterpret the actual color therefore making you choose the wrong color.
- Ask the makeup artist working for that makeup brand to match a foundation for you, this may seem daunting but do not hesitate to ask, this is their job and because they are professional they are more likely to choose the correct color for you.
- Always test the colour on your jawline as this is the area represents the actual shade of your skin, when testing on your jawline see which colour disappears on the skin which will emphasise which foundation colour is best suited for your skin.
- If wanting to achieve a tan look on the face DO NOT choose a darker foundation to show this, still find the shade which matches your skin tone and then apply bronzer and this will look more natural and will not make you look orange or too dark.
Applying foundation. There are many different ways to apply foundation, but initially every woman wants to achieve a flawless face.
Different ways to apply foundation: You could apply your foundation with clean and sanitized fingers, not only can this provide a flawless but it could also resemble as skin which makes it look more natural. This method works very well with medium to full coverage foundations, as you will not need much when applying as it is extremely pigmented therefore saving product and money
- Using a sponge can initially be very wasteful when used to apply liquid foundation, as the sponge soaks the liquid. However if used with a cream base foundation the sponge allows you to apply majority of product on the face without soaking all the product. TOP TIP: if using a sponge with foundation, always wet the sponge as this prevents the sponge from soaking the foundation
- A contemporary foundation brush is also a very good way to apply foundation, however in many cases this method does allow the foundation to streak. The best then way to apply foundation with a brush is to use small strokes on the face making sure your blending along the face and especially jawline.
These are few tips and techniques to help those especially who are starting with make up and foundation especially when choosing and applying foundation. Good Luck!

